Design of the new visual identity (illustration and logo) for the Maleducate project by Antimafia POP Academy.

Maleducate is the lens through which we examine gender issues in relation to younger generations. The project was born out of a desire to break down gender stereotypes, build new cultural models, and spark reflection and dialogue—starting from bodies and educational spaces, bodies and imagination, bodies and urban environments.

We have been taught to see the term “maleducate” (badly behaved) in a negative light: speaking too much, exposing ourselves too much, taking up too much space, not conforming to imposed norms. But what if the opposite were true? What if being “maleducate” was, in fact, a necessary act?

In this short video, we share the story behind the creation of the new concept’s image, which aims to symbolize alliance and collective strength.

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